The Pratyaya Effect:
Problem to be solved:
Government municipal provides a “Residents’ smart card” through the customer portal.
The aim of the smart card is to:
Protect vulnerable users by facilitating access to local services, benefits and discounts
Increase social inclusivity by allowing vulnerable groups, to be able to gain non-stigmatised access to services they might not otherwise use, such as discounted leisure activities or peer-to-peer connection with local volunteers
Minimise face-to-face and call centre administration by allowing users to register once to use multiple services
Act as a vehicle for promotion and public health messages